Category: Print & Digital Design
Role: Graphic Designer, Production Artist & Print Broker
Role: Graphic Designer, Production Artist & Print Broker
Overview
Designed and produced a high‑end product catalog for The Pen Boutique, a specialty retailer of luxury writing instruments. The goal was to showcase premium pen brands in a clean, elegant format that felt as upscale as the products themselves and made it easy for customers to browse and place orders.
Designed and produced a high‑end product catalog for The Pen Boutique, a specialty retailer of luxury writing instruments. The goal was to showcase premium pen brands in a clean, elegant format that felt as upscale as the products themselves and made it easy for customers to browse and place orders.
What I did
• Planned the catalog structure to highlight hero products, brand stories, and clear pricing.
• Retouched and enhanced product images in Photoshop, including background removal and precise clipping paths, to present each pen with sharp, consistent visuals.
• Built the full catalog layout in Adobe InDesign, focusing on hierarchy, readability, and a cohesive grid system.
• Designed a matching order form that streamlined the purchasing process and aligned with the catalog’s visual style.
• Acted as print broker: sourced and coordinated with an external printer, prepared print‑ready files, managed proofs, and arranged delivery of the final catalogs to the client.
• Planned the catalog structure to highlight hero products, brand stories, and clear pricing.
• Retouched and enhanced product images in Photoshop, including background removal and precise clipping paths, to present each pen with sharp, consistent visuals.
• Built the full catalog layout in Adobe InDesign, focusing on hierarchy, readability, and a cohesive grid system.
• Designed a matching order form that streamlined the purchasing process and aligned with the catalog’s visual style.
• Acted as print broker: sourced and coordinated with an external printer, prepared print‑ready files, managed proofs, and arranged delivery of the final catalogs to the client.
Client
The Pen Boutique – a luxury pen retailer serving upscale customers and collectors of premium brands.
The Pen Boutique – a luxury pen retailer serving upscale customers and collectors of premium brands.
Tools
• Adobe Photoshop – product retouching, background cleanup, clipping paths
• Adobe InDesign – catalog layout, typography, and print‑ready file preparation
• Adobe Photoshop – product retouching, background cleanup, clipping paths
• Adobe InDesign – catalog layout, typography, and print‑ready file preparation
Outcome
The finished catalog gave The Pen Boutique a polished, sales‑ready piece that reflected the quality of its products and made it easier for customers to compare options and place orders. The clear layout, upgraded imagery, and integrated order form helped support in‑store and direct‑mail sales conversations and reinforced the brand’s premium positioning.
The finished catalog gave The Pen Boutique a polished, sales‑ready piece that reflected the quality of its products and made it easier for customers to compare options and place orders. The clear layout, upgraded imagery, and integrated order form helped support in‑store and direct‑mail sales conversations and reinforced the brand’s premium positioning.