Category: Branding & Identity
Role: Graphic Designer
Role: Graphic Designer
Overview
Designed a distinctive logo for Roy’s Cast Iron Cleaning and Restoration, a small business specializing in restoring cast iron cookware. The goal was to create a mark that feels handcrafted and durable, reflecting the brand’s rustic authenticity and focus on quality workmanship.
Designed a distinctive logo for Roy’s Cast Iron Cleaning and Restoration, a small business specializing in restoring cast iron cookware. The goal was to create a mark that feels handcrafted and durable, reflecting the brand’s rustic authenticity and focus on quality workmanship.
What I did
• Developed the logo concept to combine cast iron imagery with a friendly, approachable wordmark.
• Selected a rustic color palette and type treatments that evoke tradition, warmth, and reliability.
• Built the logo in Adobe Illustrator as clean, scalable vector artwork suitable for use on signage, packaging, social media, and future marketing materials.
• Provided the client with multiple file formats and color variations for both print and digital use.
• Developed the logo concept to combine cast iron imagery with a friendly, approachable wordmark.
• Selected a rustic color palette and type treatments that evoke tradition, warmth, and reliability.
• Built the logo in Adobe Illustrator as clean, scalable vector artwork suitable for use on signage, packaging, social media, and future marketing materials.
• Provided the client with multiple file formats and color variations for both print and digital use.
Client
Roy’s Cast Iron Cleaning and Restoration – a small business focused on cleaning, restoring, and seasoning cast iron cookware.
Roy’s Cast Iron Cleaning and Restoration – a small business focused on cleaning, restoring, and seasoning cast iron cookware.
Tools
Adobe Illustrator – logo concept development, vector illustration, and final production files
Adobe Illustrator – logo concept development, vector illustration, and final production files
Outcome
The new logo gave Roy’s Cast Iron a professional, memorable identity that matched the craftsmanship of its services and helped the business stand out in a niche market. The flexible, production‑ready artwork made it easy for the client to apply the logo across touchpoints, from social media to printed materials, and supported stronger brand recognition with new and existing customers.
The new logo gave Roy’s Cast Iron a professional, memorable identity that matched the craftsmanship of its services and helped the business stand out in a niche market. The flexible, production‑ready artwork made it easy for the client to apply the logo across touchpoints, from social media to printed materials, and supported stronger brand recognition with new and existing customers.