Category: Branding & Identity
Role: Graphic Designer
Role: Graphic Designer
Overview
Developed a full visual identity for Soaps by Poppa, a handmade soap brand, including a primary logo and social media visuals. The goal was to create a calm, approachable look that reflects natural ingredients and self‑care, and to translate that identity into a cohesive presence on Facebook.
Developed a full visual identity for Soaps by Poppa, a handmade soap brand, including a primary logo and social media visuals. The goal was to create a calm, approachable look that reflects natural ingredients and self‑care, and to translate that identity into a cohesive presence on Facebook.
What I did
• Designed the Soaps by Poppa logo in Adobe Illustrator, using soft, natural colors and rounded shapes to communicate purity, comfort, and everyday luxury.
• Refined the mark and typography so it works clearly at multiple sizes, from social media avatars to larger applications.
• Created a Facebook cover/banner and a small set of post templates that extend the logo’s style into a consistent social media look.
• Prepared logo files and social graphics for use across print and digital platforms, ensuring clean, scalable artwork and web‑ready exports.
• Designed the Soaps by Poppa logo in Adobe Illustrator, using soft, natural colors and rounded shapes to communicate purity, comfort, and everyday luxury.
• Refined the mark and typography so it works clearly at multiple sizes, from social media avatars to larger applications.
• Created a Facebook cover/banner and a small set of post templates that extend the logo’s style into a consistent social media look.
• Prepared logo files and social graphics for use across print and digital platforms, ensuring clean, scalable artwork and web‑ready exports.
Client
Soaps by Poppa – a small business offering handmade soaps and bath products.
Soaps by Poppa – a small business offering handmade soaps and bath products.
Tools
• Adobe Illustrator – logo design, iconography, and scalable vector artwork
• Adobe Photoshop and Canva – Facebook banner and post layouts
• Adobe Illustrator – logo design, iconography, and scalable vector artwork
• Adobe Photoshop and Canva – Facebook banner and post layouts
Outcome
The new logo and social branding gave Soaps by Poppa a recognizable, professional presence that feels aligned with its handmade, calming products. The cohesive visuals across the logo, Facebook cover, and posts make the brand easier to recognize in the feed and provide a solid foundation for future marketing and product launches.
The new logo and social branding gave Soaps by Poppa a recognizable, professional presence that feels aligned with its handmade, calming products. The cohesive visuals across the logo, Facebook cover, and posts make the brand easier to recognize in the feed and provide a solid foundation for future marketing and product launches.